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Turn our new campaign into your advantage 

We’re putting our funeral director network at the heart of our national call to action — discover how to make the most of it for your business.

New DRTV campaign

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Right-click (or tap and hold on mobile) the button above to download the PDF.

Show Your Seal & Win! 

Up to £2,000 in free marketing support*

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To celebrate the launch of our new national campaign, we’re inviting you to take part in the Golden Charter Partner Competition — your chance to show how you’re bringing the new seal to life.

 

You’ve received your free point-of-sale (POS) and digital assets — now it’s time to show them off!


Two prizes of £1,000 each

  • Best In-Location Display – for the most visible and creative use of the Seal in your premises.

  • Best Digital Display – for standout use of the seal online — on your website, social media, or digital marketing.

 

Each winner will receive £1,000 in free marketing support to help grow their business.


How to take part

  1. Display your new POS and digital materials.

  2. Post a photo or example of your display on social media using #GoldenCharterPartner.

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*Terms & conditions apply.

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How to apply your window seal

1) Choose the position 

Large seals: main window facing footfall.
Small seals: near or on doors 


2) Clean & dry the glass

Use glass cleaner and a dry cloth. Make sure it’s dust-free.


3) Apply carefully 

Peel the backing and place slowly. Start from the top and smooth down to remove air bubbles.


4) Press firmly 

Run your hand or a card over the seal to ensure it’s fully stuck.

 

Done — your Golden Charter Seal is ready to be seen!

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Please note, any POS is displayed at your own risk and Golden Charter cannot take any responsibility for damage to fixtures and fittings. Please bear this in mind when using your POS kit.

Please get 
behind the seal

As owners and leaders of your own businesses, we ask for your support in launching this important marketing initiative. The Golden Charter seal only works if we all use it across all your customer touchpoints both offline and online.


The more visible the seal is across our network, the stronger the connection with our national advertising — and the more enquiries we can drive directly to your business.


Together, let’s make the Golden Charter seal a true symbol of trust and quality across the UK — and deliver growth in an ever more competitive marketplace.

Download your new digital assets

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Independent Partner seal logo

Zip file containing seal logo on transparent background. Available in a variety of sizes to suit your requirements.

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Facebook & Instagram assets

Zip file containing portrait and square assets for using on your own social channels.

To find out more and discover how you can best benefit from our national campaign please contact your Golden Charter business manager who will be happy to help.

Golden Charter Limited, trading as Golden Charter Funeral Plans, is authorised and regulated by the Financial Conduct Authority, FRN: 965279. Our details can be checked on the Financial Services Register.


Glasgow Office: Golden Charter Ltd, 2nd floor Aurora Building, 120 Bothwell Street, Glasgow, G2 7JS | Registered Office: One Fleet Place, London, EC4M 7WS No. 2511598

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This website and its content, including text, images, graphics, and code, are the intellectual property of Golden Charter Limited. You may not reproduce, distribute, or transmit any part of this site without express written permission.


© 2025 Golden Charter. All rights reserved.

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